Satisfying shoppers’ psychological needs: From public market to cyber-mall

By C. Ng. 2003

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An expanded servicescape perspective (2011, background): “Functionality denotes the ability of all these physical items to facilitate the service exchange process (Ng, 2003) and to improve and innovate consumer support in an ergonomic manner (Aubert-Gamet, 1997).”
Shopping online and/or in-store? A structural equation model of the relationships between e-shopping and in-store shopping (2007, background): “Shoppers can be task-oriented (minimalizing the time spent on shopping) or leisure-oriented (deriving pleasure from the act of shopping itself) (Ng, 2003).”
Application of the Stimulus-Organism-Response model to the retail environment: the role of hedonic motivation in impulse buying behavior (2011, background): “Massara and Pelloso 2006 ; Ng 2003 ; Turley and Milliman 2000 ), the second objective is to investigate how hedonic motivation moderates the relationship between characteristics of the retail environment and consumers' positive emotional responses to those characteristics of the retail environmen”