Application of the Stimulus-Organism-Response model to the retail environment: the role of hedonic motivation in impulse buying behavior

By H. Chang, Molly Eckman, R. Yan. 2011

487 citations recorded by the source corpus.

Subfields: Marketing, Social Psychology

View Paper: https://www.semanticscholar.org/paper/95ab10201eadd1924b3cb30d2acedec2143586c2

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

  1. Yangyang Jiang
  2. M. Mody
  3. Tun-Min (Catherine) Jai
  4. Sungpo Yi
  5. Maria Madlberger
  6. Gobinda Roy
  7. Xinran Y. Lehto
  8. Rituparna Basu

In Social Psychology

  1. Lane T. Wakefield
  2. Tun-Min (Catherine) Jai
  3. M. Mody
  4. Sungpo Yi
  5. Maria Madlberger
  6. Xinran Y. Lehto
  7. Arne Floh
  8. Robin L. Wakefield

Citations in the corpus