Motion Picture-Induced Visual, Vocal and Celebrity Effects on Tourism Motivation: Stimulus Organism Response Model

By Rajesh Rajaguru. 2014

100 citations recorded by the source corpus.

Motion pictures play a predominant role in enhancing the consumers' awareness of tourism destinations and inspiring their motivation to visit destinations. “Hallyu” (Korean Wave), a platform of Korean cultural exports, has altered the Korean tourism industry and now attracts travelers from around the world. Utilizing the popularity of the Korean Wave, the Korean Tourism Organization promotes Korean tourism attractions through motions pictures, including Korean films, television drama series, music and K-pop. The visual, vocal and celebrity effects which emanate from Korean motion pictures are expected to influence travelers' intent to visit and actual visitation. A questionnaire was distributed to Thai travelers and a total of 191 valid questionnaires were analyzed using regression analysis. The results indicate that visual and vocal effects emanating from Korean motion pictures fueled travelers' intention to visit Korea and explore Korean culture and tourism attractions. However, the results indicate no significant effect of celebrity endorsements on travelers' intentions.

Subfields: Cultural Studies, Gender Studies, Marketing

View Paper: https://www.semanticscholar.org/paper/d9357a1e5d6edfb86fd9f44dbb3549065b1df376

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Citations in the corpus

The role of natural soundscape in nature-based tourism experience: an extension of the stimulus–organism–response model (2020, methodology): “It is crucial to effectively stimulate tourists with both visual and auditory sensory in the course of tourism (Rajaguru, 2014).”
Exploring Consumer Behavior in Virtual Reality Tourism Using an Extended Stimulus-Organism-Response Model (2018, background): “The SOR framework has been found to be suitable to elucidate tourists’ behaviors in the context of theme parks (Chang, Shu, and King 2014) and motion pictures (Rajaguru 2014).”
The effects of celebrity-brand congruence and publicity on consumer attitudes and buying behavior (2019, methodology): “Also known as the S-O-R model, this framework hypothesizes that environmental cues or stimuli (i.e., stimulus) affect the consumer’s emotional state (i.e., organism), which will lead to their behavior being affected (i.e., response) (Rajaguru 2014).”
The Influence of Place Attachment, Ad-Evoked Positive Affect, and Motivation on Intention to Visit: Imagination Proclivity as a Moderator (2020, background): “Media also plays a role in stimulating motivation to visit featured places (Macionis 2004; Rajaguru 2014).”
COVID-19 event strength, psychological safety, and avoidance coping behaviors for employees in the tourism industry (2021, methodology): “The SOR model is widely employed in tourism studies (Rajaguru, 2013; Jani & Han, 2014; Kim et al., 2018) and implies that an environmental stimulus (S) elicits a cognitive and emotional reaction from an organism (O), thereby triggering the corresponding behavior response (R) (Björk et al., 2010;…”