The effects of discount level, price consciousness and sale proneness on consumers' price perception and behavioral intention

By B. Alford, Abhijit Biswas. 2002

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The effects of celebrity-brand congruence and publicity on consumer attitudes and buying behavior (2019, background): “Purchase intention has many influences such as price (Alford and Biswas 2002), attitude toward the brand (Johnson and Russo 1984), and brand loyalty.”
Understanding and Predicting Electronic Commerce Adoption: An Extension of the Theory of Planned Behavior (2006, background): “Price discounts are examples where the consumer can save money by getting a product at a lower price, and they have been shown to influence purchase intentions (Alford and Biswas 2002).”
A consumer perspective of E-service quality (2005, background): “Alford and Biswas [3] explore the role of individual difference variables with search intention and purchase intention.”
Effect of Celebrity Endorsements on Consumer Purchase Intentions: Advertising Effect and Advertising Appeal as Mediators (2013, background): “Based on past research, influences on consumer purchase intention include price promotion (Alford & Biswas, 2002), increased consumer familiarity with the product (Johnson & Russo, 1984), and recognition (Dodds, Monroe, & Grewal, 1991).”