The role of product type and country‐of‐origin in decisions about choice of endorser ethnicity in advertising

By Gangseog Ryu, Jongchul Park, Lawrence Feick. 2006

114 citations recorded by the source corpus.

Subfields: Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/c643b859c823d0190b5710909a3bbf4fc3dda467