Hsiu‐Hua Chang
Marketing · 2014–2015
A researcher in the Science corpus: 2 papers; trusts 3 researchers and is trusted by 0 researchers here, as inferred from the citation graph.
Subfields
- Marketing — 29 citations into it
- Sociology and Political Science — 21 citations into it
- Information Systems and Management — 17 citations into it
Whom Hsiu‐Hua Chang trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
Who trusts Hsiu‐Hua Chang overall
Papers from Hsiu‐Hua Chang's perspective
Ordered by how strongly the researchers Hsiu‐Hua Chang trusts endorse each paper. Same corpus, a different order for every researcher.
- E-commerce: the role of familiarity and trust
- The Effect of On-Line Consumer Reviews on Consumer Purchasing Intention: The Moderating Role of Involvement (International Journal of Electronic Commerce)
- Consumer Acceptance of Electronic Commerce: Integrating Trust and Risk with the Technology Acceptance Model (International Journal of Electronic Commerce)
- Consumer search for information in the digital age: An empirical study of prepurchase search for automobiles
- Electronic word of mouth (eWOM)
- What Makes a Helpful Online Review? A Study of Customer Reviews on Amazon.com (MIS Q.)
- Brand Awareness Effects on Consumer Decision Making for a Common, Repeat Purchase Product:: A Replication
- Searching for Experience on the Web: An Empirical Examination of Consumer Behavior for Search and Experience Goods
- Identifying Determinants of Young Children's Brand Awareness: Television, Parents, and Peers.
- The Effects of Consumer Knowledge on Message Processing of Electronic Word of Mouth via Online Consumer Reviews (European Conference on Information Systems)