What Makes a Helpful Online Review? A Study of Customer Reviews on Amazon.com

By Susan M. Mudambi, David Schuff. MIS Q., 2010

2,958 citations recorded by the source corpus.

Subfields: Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/6022e382c8b00e40efec132e4cb03d3291f281a6

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In Sociology and Political Science

Citations in the corpus

Evaluating content quality and helpfulness of online product reviews: The interplay of review helpfulness vs. review content (2012, positive): “Alignment with previous literature The findings from this study confirmed those of a study by Mudambi and Schuff (2010), where a similar model was examined Table 9 Tabulation of the average number of words for the Groupings C and D. Distribution of the average length of the review text (number of…”
Avoiding the dark side of positive online consumer reviews: Enhancing reviews' usefulness for high risk-averse travelers (2015, neutral): “Although previous literature investigates the persuasive nature of consumer reviews, only a few studies focuses on how travelers evaluate online consumer reviews (e.g., Sen and Lerman, 2007; Park and Lee, 2009; Mudambi and Schuff, 2010), especially in the travel industry.”
Perceived Helpfulness of Online Consumer Reviews: The Role of Message Content and Style (2010, positive): “Third, it is likely that the relative importance of various content and style factors in predicting review helpfulness may depend on the type of product being reviewed (Mudambi and Schuff, 2010) or the consumers’ decision goal (Smith et al., 2005).”
The Enhancing Versus Backfiring Effects of Positive Emotion in Consumer Reviews (2020, positive): “To index the helpfulness of each review, we followed prior research (e.g., Chen, Dhanasobhon, and Smith 2008; Danescu-Niculescu-Mizil et al. 2009; Mudambi and Schuff 2010) and calculated the proportion of visiting consumers who found that review helpful out of the total number of consumers who…”
How Community Feedback Shapes User Behavior (2014, neutral): “Mudambi and Schuff 2010) and understanding the underlaying social dynamics (Chen, Dhanasobhon, and Smith 2008; Danescu-Niculescu-Mizil et al. 2009; Wu and Huberman 2010; Sipos, Ghosh, and Joachims 2014).”
Perceived 'usefulness' of online consumer reviews: An exploratory investigation across three services categories (2012, positive): “…attributes than that of search attributes for unfamiliar brands Data: observations of 107 subjects in experiment 1 and 96 subjects in experiment 2 Mudambi and Schuff (2010) Context: reviews of six different product types, such as mp3 players and digital cameras Review extremity, review depth,…”
Extremely Negative Ratings and Online Consumer Review Helpfulness: The Moderating Role of Product Quality Signals (2020, background): “…of emotions in reviews, the consistency of complaints, and the type of product) moderate the helpfulness of both positive and negative online reviews (Filieri, Raguseo, and Vitari 2018; Filieri, Raguseo, and Vitari 2019; K.-T. Lee and Koo 2012; M. Lee et al. 2017; Mudambi and Schuff 2010; Wu 2013).”
Analysis of the Perceived Value of Online Tourism Reviews: Influence of Readability and Reviewer Characteristics (2016, positive): “In the product review context, the extremity and depth of reviews affect perceived helpfulness (Mudambi & Schuff, 2010), especially when reviewers disclosed their identity (most reviewers do so).”
Consumers rule: How consumer reviews influence perceived trustworthiness of online stores (2012, neutral): “Review depth influences the perceived helpfulness of a review, especially in the case of search products (Mudambi and Schuff 2010).”