Gearing up for mobile advertising: A cross‐cultural examination of key factors that drive mobile messages home to consumers
By Yung Kyun Choi, Jang-Sun Hwang, Sally J. McMillan. 2008
149 citations recorded by the source corpus.
Subfields: Information Systems and Management, Marketing, Sociology and Political Science
View Paper: https://www.semanticscholar.org/paper/0f701612757b6eef1336b114bbae1287eaee75a2
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In Information Systems and Management
In Marketing
In Sociology and Political Science
Citations in the corpus
- Assessing the moderating effect of gender differences and individualism-collectivism at individual-level on the adoption of mobile commerce technology: TAM3 perspective☆ (2015, background): “As a result, major mobile marketing industry has labeled university students as one of the most important target markets (Choi et al., 2008; Jurisic and Azevedo, 2011).”