Deborah S Curlette
Marketing · 2009
A researcher in the Science corpus: 1 paper; trusts 4 researchers and is trusted by 16 researchers here, as inferred from the citation graph.
Subfields
- Marketing — 15 citations into it; #1,177 of 6,289 by trust here, #816 by citations
- Sociology and Political Science — 9 citations into it
- Social Psychology — 5 citations into it
Whom Deborah S Curlette trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
Who trusts Deborah S Curlette overall
- Girish Prayag
- Mahmud Al Kailani
- Xun Xu
- Timo Meynhardt
- G. Pentury
- Sameera Sultan Baloch
- Marc Gruber
- Kayhan Tajeddini
- R. Akamavi
- Jeremy Galbreath
Papers from Deborah S Curlette's perspective
Ordered by how strongly the researchers Deborah S Curlette trusts endorse each paper. Same corpus, a different order for every researcher.
- Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies
- Common method biases in behavioral research: a critical review of the literature and recommended remedies. (Journal of Applied Psychology)
- Spreading the word: Investigating antecedents of consumers’ positive word-of-mouth intentions and behaviors in a retailing context
- Econometric Analysis of Cross Section and Panel Data
- The Strength of Weak Ties
- The Value of Different Customer Satisfaction and Loyalty Metrics in Predicting Business Performance
- Measuring Marketing Productivity: Current Knowledge and Future Directions
- Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers
- Advertising as information
- Prospect theory: An analysis of decision under risk Econometrica 47
Their papers
- Principles of Marketing (2009) — 5,361 citations