Principles of Marketing

By Deborah S Curlette. 2009

5,361 citations recorded by the source corpus.

Subfields: Marketing

View Paper: https://www.semanticscholar.org/paper/b3d0b15a7e698f1836c3b3e6e8f076fed3494f81

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Mahmud Al Kailani
2. Girish Prayag
3. Rachna Nanda Kumar
4. Kwek Choon Ling

Citations in the corpus

• Investigating Uncertainty Avoidance and Perceived Risk for Impacting Internet Buying: A Study in Three National Cultures (2011, background): “, & Lee, M. k. (2006). Understanding consumer trust in Internet shopping: A multidisciplinary approach.”