The Impact of an Item-Based Loyalty Program on Consumer Purchase Behavior

By Jie Zhang, Els Breugelmans. 2012

152 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/f9b2118e1e492ef34bb160032f840cc98ffcca7f

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Lien Lamey
2. Kristina Melis
3. Katia Campo
4. Els Breugelmans

In Organizational Behavior and Human Resource Management

1. Katia Campo
2. Kristina Melis
3. Lien Lamey
4. Els Breugelmans

Citations in the corpus

• The impact of the multi-channel retail mix on online store choice: : Does online experience matter? (2015, methodology): “…line with Briesch et al. (2009), marketing mix variables are made household-specific, by using a weighted sum of category-level variables over the selected categories, with long-term household category purchase shares as weights (cf. Vroegrijk, Gijsbrechts, & Campo 2013; Zhang & Breugelmans 2012).”