Verena Gruber

Marketing · 2011–2016

A researcher in the Science corpus: 3 papers; trusts 22 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

Whom Verena Gruber trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Shadd Maruna
  2. L. Harris
  3. J. Bray
  4. A. Chatzidakis
  5. E. Papaoikonomou
  6. P. Sheeran
  7. I. Maignan
  8. Sankar Sen
  9. Heith Copes
  10. Tim Jackson

Who trusts Verena Gruber overall

  1. J. Aschemann‐Witzel
  2. C. Lai

Papers from Verena Gruber's perspective

Ordered by how strongly the researchers Verena Gruber trusts endorse each paper. Same corpus, a different order for every researcher.

  1. Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility
  2. Why People Don’t Take their Concerns about Fair Trade to the Supermarket: The Role of Neutralisation
  3. Do consumers really care about corporate responsibility? Highlighting the attitude—behaviour gap
  4. Doing Better at Doing Good: When, Why, and How Consumers Respond to Corporate Social Initiatives
  5. Intention—Behavior Relations: A Conceptual and Empirical Review
  6. Doing Qualitative Research Differently: Free Association, Narrative and the Interview Method
  7. Purchase Decision-Making in Fair Trade and the “Ethical Gap"
  8. Motivations of the Ethical Consumer
  9. What Have We Learned from Five Decades of Neutralization Research? (Crime and justice)
  10. the devil made me do it: use of neutralizations by shoplifters

Their papers