Why People Don’t Take their Concerns about Fair Trade to the Supermarket: The Role of Neutralisation

By A. Chatzidakis, Sally Hibbert, Andrew Smith. 2007

398 citations recorded by the source corpus.

Subfields: Information Systems and Management, Marketing, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/efbf1d94c914833bdd80c08ba1c45f13b3c0a26e

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Citations in the corpus

The coherence of inconsistencies: Attitude–behaviour gaps and new consumption communities (2012, methodology): “Chatzidakis, Hibbert, and Smith (2007) and Chatzidakis, Hibbert, Mittusis, and Smith (2004), for example, have added to the extant literature by using Sykes and Matza’s (1957) techniques of neutralisation, which present five rationalisations that can help consumers alleviate the impact of their…”
Lost in translation: Exploring the ethical consumer intention–behavior gap (2014, background): “Chatzidakis et al. (2007) draw upon neutralization theory to propose that the ability to rationalize unethical purchasing behavior as being acceptable, though not ethical, facilitates the observed EC I-B gap.”
Segmenting consumers’ reasons for and against ethical consumption (2014, background): “in terms of neutralization, a process allowing consumers to insulate themselves from any blame associated with avoiding ethical alternatives (Chatzidakis et al., 2007).”
From commodity fetishism to commodity narcissism (2012, background): “…itself serves as the best guide here: as consumer research shows us, with the best will in the world, we continue to consume commodities as if we did not know what we know only all too well about the various uncomfortable facts about production (Chatzidakis et al. 2006; Chatzidakis et al., 2007).”
Fostering Responsible Communities: A Community Social Marketing Approach to Sustainable Living (2011, methodology): “Researchers adopting qualitative methodologies (e.g. Chatzidakis et al., 2007; Chatzidakis et al., 2004; McDonald et al., 2006; McEachern et al., 2007; Newholm, 2005) have also theorized such attitude-behavior discrepancies at the level of individual agency within the context of ethical and green…”
The ideology of the ethical consumption gap (2016, background): “Similarly, Chatzidakis et al. (2007) draw upon neutralization theory to delineate how an ethically minded individual is able to rationalize nonethical consumption behavior, including denial of responsibility and denial of injury.”
Emotions and dissonance in ‘ethical’ consumption choices (2013, background): “In the case of the composite consumers, there was a need to compensate their unethical choices with ethical ones (possibly a manifestation of the ‘law of the ledger’ – Chatzidakis et al., 2007).”
Towards a Holistic Approach of the Attitude Behaviour Gap in Ethical Consumer Behaviours: Empirical Evidence from Spain (2011, methodology): “Previous research has applied the TPB in the context of Fair Trade shopping, adding the constructs of ethical obligation and self identity to the original conceptual model as explanatory measures of ethical consumer behavior (Shaw and Shiu 2003; Chatzidakis et al. 2007 ).”
Sustainability Labels on Food Products: Consumer Motivation, Understanding and Use (2014, background): “…motivation to behave sustainably is frequently found among consumers, while its translation into actual sustainable food choice and consumption seems more difficult (e.g., Bray et al., 2011; Chatzidakis et al., 2007; de Boer et al., 2009; Dutra de Barcellos et al., 2011; Krystallis et al. 2009).”