Purchase Decision-Making in Fair Trade and the “Ethical Gap"

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Ethical Consumption and New Business Models in the Food Industry. Evidence from the Eataly Case (2013, background): “Moreover, although consumer interest in this product category seems to be growing, companies have come to realise that ethical consumers often do not walk their talk (Auger and Devinney 2007; Carrington et al. 2010; Nicholls and Lee 2006).”
Bearing Account-able Witness to the Ethical Algorithmic System (2016, background): “For example Ong and Collier (2005), Clegg, Kornberger and Rhodes (2007), LaFollette (2001), Carrigan and Attalla (2001), Dubuisson-Quellier and Lamine (2008), Nicholls and Lee (2006).”
An Exploratory Study into the Factors Impeding Ethical Consumption (2011, background): “Factors identified to date include the limited availability of ethical products (Nicholls and Lee, 2006); the excessive bombardment of consumers with messages (Boulstridge and Carrigan, 2000); inertia in consumption choice (Boulstridge and Carrigan, 2000); and consumer scepticism of ethical symbols…”
How Techniques of Neutralization Legitimize Norm- and Attitude-Inconsistent Consumer Behavior (2013, background): “The attitude–behavior gap has been investigated in several areas, always depicting that actual purchases lag behind attitudinal statements (De Pelsmacker et al. 2005; Nicholls and Lee 2006; Simon 1995).”