How Techniques of Neutralization Legitimize Norm- and Attitude-Inconsistent Consumer Behavior

By Verena Gruber, Bodo B. Schlegelmilch. Journal of Business Ethics, 2013

147 citations recorded by the source corpus.

Subfields: Management, Monitoring, Policy and Law, Marketing, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/a47dbfdec6e63ef634211f5fb695df16f0636261

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Management, Monitoring, Policy and Law

1. Eddie W. L. Cheng
2. C. Lai

In Marketing

1. Eddie W. L. Cheng
2. C. Lai

In Strategy and Management

1. Eddie W. L. Cheng

Citations in the corpus

• Green purchase behavior of undergraduate students in Hong Kong (2016, background): “It is clear that the ways in which consumers hoose goods and services have both direct and indirect ffects on the environment and their collective well-being Gruber & Schlegelmilch, 2014).”