Be rational or be emotional: advertising appeals, service types and consumer responses

By Hongxia Zhang, Jin Sun, Fang Liu, J. Knight. 2014

223 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/fb4eccf34c96a6b499915a724e1475387a77531c