Yusi Cheng
Sociology and Political Science · 2020
A researcher in the Science corpus: 1 paper; trusts 1 researcher and is trusted by 0 researchers here, as inferred from the citation graph.
Subfields
- Sociology and Political Science — 42 citations into it
- Marketing — 28 citations into it
- Organizational Behavior and Human Resource Management — 22 citations into it
Whom Yusi Cheng trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
- Linda D. Hollebeek
- Elmira Djafarova
- Soo Young Rieh
- Bambang Parmanto
- Ned Kock
- Joseph F. Hair
- Jamid Ul Islam
- Karina Sokolova
- Sertan Kabadayi
Papers from Yusi Cheng's perspective
Ordered by how strongly the researchers Yusi Cheng trusts endorse each paper. Same corpus, a different order for every researcher.
- Undervalued or Overvalued Customers: Capturing Total Customer Engagement Value
- Exploring the credibility of online celebrities' Instagram profiles in influencing the purchase decisions of young female users (Computers in Human Behavior)
- The impact of initial consumer trust on intentions to transact with a web site: a trust building model (Journal of strategic information systems)
- Demystifying customer brand engagement: Exploring the loyalty nexus
- Judgment of information quality and cognitive authority in the Web (J. Assoc. Inf. Sci. Technol.)
- Flow The Psychology Of Optimal Experience
- Online brand community engagement: Scale development and validation
- Consumer – brand engagement on Facebook: liking and commenting behaviors
- Web Accessibility: A Foundation for Research (J. Assoc. Inf. Sci. Technol.)
- Design and performance attributes driving mobile travel application engagement (International Journal of Information Management)