Babyfaces, Trait Inferences, and Company Evaluations in a Public Relations Crisis

By G. Gorn, Yuwei Jiang, Gita V. Johar. 2008

175 citations recorded by the source corpus.

Subfields: Communication, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/8984f56b07832013711b90b23348ce57684fe295

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Citations in the corpus

Smile Big or Not? Effects of Smile Intensity on Perceptions of Warmth and Competence (2016, background): “To ensure our smile intensity manipulation did not inadvertently affect these variables, we asked participants to report how authentic the smile is and how attractive the target is (1 ¼ not at all, 7 ¼ very much so; Gorn et al. 2008; Mueser et al. 1984).”
Seeing is believing? Executives' facial trustworthiness, auditor tenure, and audit fees (2020, unknown): “Baby-faced individuals are perceived more trustworthy than mature-faced individuals (Berry and Zebrowitz-McArthur, 1988; Gorn et al., 2008; Livingston and Pearce, 2009).”
The Impact of Candidate Appearance and Advertising Strategies on Election Results (2011, background): “…been shown to influence ratings of job suitability (Hassin and Trope 2000), to alter perceived chief executive officer responsibility for a crisis (Gorn, Jiang, and Johar 2008), to correlate with promotions in the military (Mueller and Mazur 1996), and even to correlate with company profits…”
Judging a Book by Its Cover? The Effect of Anthropomorphism on Product Attribute Processing and Consumer Preference (2016, background): “…shows that consumers’ judgments of products or impressions of brand can be influenced by appearance attributes such as the ratios of length versus width in rectangular shapes (Raghubir and Greenleaf 2006), packaging styles (Orth and Malkewitz 2008), and visual arts (Hagtvedt and Patrick 2008).”
The Impact of Incomplete Typeface Logos on Perceptions of the Firm (2011, background): “For example, Gorn, Jiang, and Johar (2008) demonstrate that something as seemingly irrelevant as a chief executive officer that has a “baby face” influences perceptions of his or her trustworthiness.”
Elected in 100 milliseconds: Appearance-Based Trait Inferences and Voting (2010, background): “…that they impact the decisions that people make in a variety of important domains, including mate choice (Olivola et al. 2009), business/finance (Gorn et al. 2008; Naylor 2007; Pope and Sydnor 2008; Ravina 2008; Rule and Ambady 2008), law/forensic-science (Blair et al. 2004; Eberhardt et al.…”
When Do Customers Offer Firms a 'Second Chance' Following a Double Deviation? The Impact of Inferred Firm Motives on Customer Revenge and Reconciliation (2013, background): “For example, Gorn, Jiang, and Johar (2008) uggest consumers are more likely to give CEOs the benefit of he doubt during a public relations crisis when the CEO has a baby face” (vs. more mature features).”