Trends in Advertising Research: A Longitudinal Analysis of Leading Advertising, Marketing, and Communication Journals, 1980 to 2010

By Kyongseok Kim, Jameson L. Hayes, Leonard N. Reid. 2014

115 citations recorded by the source corpus.

Subfields: Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/f537c37f6153fa0a5be6d742ffaa0134085579af