Hyun-Joo Lee

Marketing · 2009–2016

A researcher in the Science corpus: 6 papers; trusts 14 researchers and is trusted by 6 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 37 citations into it; #2,607 of 6,289 by trust here, #1,817 by citations
• Organizational Behavior and Human Resource Management — 32 citations into it
• Information Systems and Management — 30 citations into it; #3,233 of 3,842 by trust here, #3,027 by citations
• Sociology and Political Science — 30 citations into it; #18,750 of 22,756 by trust here, #17,766 by citations

Whom Hyun-Joo Lee trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Rex Bryan Kline
2. M. Meuter
3. Herbjørn Nysveen
4. Fred D. Davis
5. Mary Jo Bitner
6. Seunghyun Lee
7. Jose M. Cortina
8. Amy L. Ostrom
9. V. Venkatesh
10. A. Parasuraman

Who trusts Hyun-Joo Lee overall

1. Xin Chen
2. Astrid Schepman
3. Moin Ahmad Moon
4. Rong-Da Liang
5. Zhen-feng Cheng
6. Paul Rodway
7. Anushree Tandon
8. M. Khalid
9. Amer Rajput
10. Lawrence Leung

Papers from Hyun-Joo Lee's perspective

Ordered by how strongly the researchers Hyun-Joo Lee trusts endorse each paper. Same corpus, a different order for every researcher.

1. Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology
2. Self-Service Technologies: Understanding Customer Satisfaction with Technology-Based Service Encounters
3. Why Don't Men Ever Stop to Ask for Directions? Gender, Social Influence, and Their Role in Technology Acceptance and Usage Behavior (MIS Q.)
4. A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies (Management Sciences)
5. An attitudinal model of technology-based self-service: Moderating effects of consumer traits and situational factors
6. Technology Readiness Index (Tri)
7. Implementing successful self-service technologies
8. Intentions to use mobile services: Antecedents and cross-service comparisons
9. The influence of technology anxiety on consumer use and experiences with self-service technologies
10. An empirical study of innate consumer innovativeness, personal characteristics, and new-product adoption behavior

Their papers

• Gender differences in using mobile data services: utilitarian and hedonic value approaches (2010) — 147 citations
• The influence of consumer traits and demographics on intention to use retail self‐service checkouts (2010) — 189 citations
• The driving role of consumers’ perceived credence attributes in organic food purchase decisions: A comparison of two groups of consumers (2016) — 144 citations
• Consumers’ perceptions of organic food attributes and cognitive and affective attitudes as determinants of their purchase intentions toward organic food (2015) — 609 citations
• Interpersonal service quality, self-service technology (SST) service quality, and retail patronage (2013) — 126 citations
• Indian consumers' purchase intention toward a United States versus local brand (2009) — 321 citations