Gender differences in using mobile data services: utilitarian and hedonic value approaches
By Kiseol Yang, Hyun-Joo Lee. 2010
147 citations recorded by the source corpus.
Subfields: Information Systems and Management, Sociology and Political Science, Strategy and Management
View Paper: https://www.semanticscholar.org/paper/3d8ee4cda413156ecfa80fdc303b89aa0a79c075
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In Information Systems and Management
In Sociology and Political Science
In Strategy and Management
Citations in the corpus
- Factors influencing Internet shopping value and customer repurchase intention (2012, background): “Some studies argue that female consumers are more likely to look for hedonic value when they are shopping while male consumers are more likely to be goal-oriented (utilitarian value) (Sebatianelli et al. 2008, Yang and Lee 2010).”