Indian consumers' purchase intention toward a United States versus local brand

By Archana Kumar, Hyun-Joo Lee, Youn-Kyung Kim. 2009

321 citations recorded by the source corpus.

Subfields: Marketing

View Paper: https://www.semanticscholar.org/paper/574352acb8400dae2d322036d9edfab01b3048a8

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In Marketing

1. S. Forsythe

Citations in the corpus

• The Impact of Product Quality on Perceived Value, Trust and Students’ Intention to Purchase Electronic Gadgets (2013, background): “Keywords: Strategic purchasing, Information technology, Logistics integration, Business performance, Small and Medium Enterprises (SMEs).”
• Purchase intention for luxury brands: A cross cultural comparison (2012, background): “For example, affective attitude, but not cognition, positively influences purchase intentions for an apparel brand among both Mexican and Indian consumers (Kumar et al., 2009; Lee et al., 2008).”