Bouthaina M’Saad

Marketing · 2011

A researcher in the Science corpus: 1 paper; trusts 4 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 14 citations into it
• Organizational Behavior and Human Resource Management — 6 citations into it

Whom Bouthaina M’Saad trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Gordon W. Cheung
2. Aron O'Cass

Papers from Bouthaina M’Saad's perspective

Ordered by how strongly the researchers Bouthaina M’Saad trusts endorse each paper. Same corpus, a different order for every researcher.

1. Evaluating Goodness-of-Fit Indexes for Testing Measurement Invariance
2. Exploring consumer status and conspicuous consumption
3. Status brands: examining the effects of non‐product‐related brand associations on status and conspicuous consumption
4. Consumer Self‐Confidence: Refinements in Conceptualization and Measurement
5. Determinants of Adolescents' Brand Sensitivity to Clothing
6. A Benefit Congruency Framework of Sales Promotion Effectiveness
7. Chinese consumer market segments for foreign apparel products
8. Advertising appeals and cultural values in television commercialsA comparison of Hong Kong and Korea
9. Macrolides and community-acquired pneumonia: is quorum sensing the key? (Critical Care)
10. Profiling fashion innovators

Their papers

• A Cross-Cultural Analysis of Consumers’ Conspicuous Consumption of Branded Fashion Accessories (2011) — 144 citations