Chinese consumer market segments for foreign apparel products

By M. Dickson, Sharron J. Lennon, Catherine P. Montalto, D. Shen, Li Zhang. 2004

142 citations recorded by the source corpus.

Subfields: Marketing

View Paper: https://www.semanticscholar.org/paper/0f3accbf94450d7ff3be3931e2b557f5f381107a

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In Marketing

1. Nizar Souiden
2. Frank Pons
3. Bouthaina M’Saad

Citations in the corpus

• A Cross-Cultural Analysis of Consumers’ Conspicuous Consumption of Branded Fashion Accessories (2011, background): “In fact, one of the characteristic features of developing countries’ contemporary middle class is their appetite for global or Western culture and their struggle for possessions and values (Dickson et al. 2004; Gupta 2000; Lakha 2000).”