C. Baumgarth
Marketing · 2004–2013
A researcher in the Science corpus: 4 papers; trusts 9 researchers and is trusted by 5 researchers here, as inferred from the citation graph.
Subfields
- Marketing — 14 citations into it; #2,183 of 6,289 by trust here, #4,715 by citations
- Organizational Behavior and Human Resource Management — 12 citations into it
- Statistics and Probability — 5 citations into it
Whom C. Baumgarth trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
- Bradley Efron
- John T. Cacioppo
- Robert Tibshirani
- John R. Rossiter
- Daniel A. Sheinin
- Richard E. Petty
- Philip M. Podsakoff
- Richard R. Klink
- John M. Mezias
- Cheryl Burke Jarvis
Who trusts C. Baumgarth overall
- M. Urde
- Margaret Jekanyika Matanda
- B. Merrilees
- Suzanne B. Walchli
- Nelson Oly Ndubisi
- John E. Boylan
Papers from C. Baumgarth's perspective
Ordered by how strongly the researchers C. Baumgarth trusts endorse each paper. Same corpus, a different order for every researcher.
- The efficient assessment of need for cognition.
- A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research
- Common method biases in behavioral research: a critical review of the literature and recommended remedies. (Journal of Applied Psychology)
- A Customer Lifetime Value Framework for Customer Selection and Resource Allocation Strategy
- An Introduction to the Bootstrap
- The Structure of Scientific Revolutions
- Practice management. (Alpha Omegan)
- The C-OAR-SE procedure for scale development in marketing
- Threats to the External Validity of Brand Extension Research
- Developing and validating a multidimensional consumer-based brand equity scale
Their papers
- Replication research's disturbing trend (2007) — 286 citations
- “Living the brand”: brand orientation in the business‐to‐business sector (2010) — 292 citations
- Brand orientation and market orientation — From alternatives to synergy (2013) — 335 citations
- Evaluations of co‐brands and spill‐over effects: further empirical results (2004) — 95 citations