Evaluations of co‐brands and spill‐over effects: further empirical results

By C. Baumgarth. 2004

95 citations recorded by the source corpus.

Subfields: Marketing, Tourism, Leisure and Hospitality Management

View Paper: https://www.semanticscholar.org/paper/68996430d646e6bc6c5d86ffb4813b4ec7b2283a