B. Merrilees

Marketing · 2010–2016

A researcher in the Science corpus: 3 papers; trusts 1 researcher and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 30 citations into it
• Management Science and Operations Research — 6 citations into it
• Strategy and Management — 6 citations into it

Whom B. Merrilees trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. C. Baumgarth

Papers from B. Merrilees's perspective

Ordered by how strongly the researchers B. Merrilees trusts endorse each paper. Same corpus, a different order for every researcher.

1. A Customer Lifetime Value Framework for Customer Selection and Resource Allocation Strategy
2. The Structure of Scientific Revolutions
3. Developing and validating a multidimensional consumer-based brand equity scale
4. Are the strategic stars aligned for your corporate brand? (Harvard Business Review)
5. “Living the brand”: brand orientation in the business‐to‐business sector
6. Practice management. (Alpha Omegan)
7. The Presentation of Self in Everyday Life
8. Beyond the Extended Self: Loved Objects and Consumers' Identity Narratives
9. Invisible Brands: An Ethnography of Households and the Brands in Their Kitchen Pantries
10. Toward a Personology of the Consumer

Their papers

• An integrated model of customer-brand engagement: Drivers and consequences (2016) — 252 citations
• Brand orientation and market orientation — From alternatives to synergy (2013) — 335 citations
• Brand Consumption and Narrative of the Self (2010) — 239 citations