M. Urde

Marketing · 2013

A researcher in the Science corpus: 1 paper; trusts 1 researcher and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

Whom M. Urde trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. C. Baumgarth
  2. Mary Jo Hatch
  3. R. Venkatesan
  4. Boonghee Yoo
  5. T. Kuhn

Who trusts M. Urde overall

  1. Margaret Jekanyika Matanda

Papers from M. Urde's perspective

Ordered by how strongly the researchers M. Urde trusts endorse each paper. Same corpus, a different order for every researcher.

  1. A Customer Lifetime Value Framework for Customer Selection and Resource Allocation Strategy
  2. The Structure of Scientific Revolutions
  3. Developing and validating a multidimensional consumer-based brand equity scale
  4. Are the strategic stars aligned for your corporate brand? (Harvard Business Review)
  5. “Living the brand”: brand orientation in the business‐to‐business sector
  6. Practice management. (Alpha Omegan)
  7. A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research
  8. Common method biases in behavioral research: a critical review of the literature and recommended remedies. (Journal of Applied Psychology)
  9. Threats to the External Validity of Brand Extension Research
  10. Studying the Accuracy of Managers' Perceptions: A Research Odyssey

Their papers