Na Su

Marketing · 2017

A researcher in the Science corpus: 1 paper; trusts 2 researchers and is trusted by 2 researchers here, as inferred from the citation graph.

Subfields

Whom Na Su trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Bernd H. Schmitt
  2. P. Aggarwal
  3. Y. Ekinci
  4. Ian Phau
  5. Traci H. Freling
  6. Yongjun Sung
  7. Cindy Lombart
  8. Yong-Ki Lee
  9. Laurie Murphy
  10. Marina Puzakova

Who trusts Na Su overall

  1. S. Sop
  2. R. Rather
  3. N. Kozak

Papers from Na Su's perspective

Ordered by how strongly the researchers Na Su trusts endorse each paper. Same corpus, a different order for every researcher.

  1. Destination Personality: An Application of Brand Personality to Tourism Destinations
  2. Emotional Brand Attachment and Brand Personality: The Relative Importance of the Actual and the Ideal Self
  3. Conceptualising brand personality: A review and research propositions
  4. Linking Travel Motivation, Tourist Self-Image and Destination Brand Personality
  5. The consumer psychology of brands
  6. An examination of brand personality through methodological triangulation
  7. Effects of brand personality on brand trust and brand affect
  8. Impact of brand personality in 3 major relational consequences (trust, attachment and commitment to the brand)
  9. The effects of customers’ perceptions of brand personality in casual theme restaurants
  10. Moderating effects of the brand concept on the relationship between brand personality and perceived quality

Their papers