The effects of customers’ perceptions of brand personality in casual theme restaurants

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The role of brand personality, self-congruity, and sensory experience in elucidating sky lounge users’ behavior (2018, background): “Kim, Magnini, and Singal (2011) provided empirical evidence of the contribution of brand personality to brand preference, attitudinal loyalty, and word-of-mouth behavior in casual theme restaurants.”
Effects of brand personality dimensions on consumers’ perceived self-image congruity and functional congruity with hotel brands (2017, background): “…(e.g., family restaurants or fine dining restaurants; Ekinci and Hosany, 2006; Musante et al., 2008), or mapping relationships involving brand image, brand personality, tourist perceptions, tourist preferences, satisfaction, and loyalty (Kim et al., 2011; Lee et al., 2009; Murphy et al., 2007).”
Effects of brand personality, self-congruity and functional congruity on hotel brand loyalty (2019, methodology): “Their results demonstrate that customers prefer restaurant brands that are perceived as sincere, excited, competent, sophisticated and rugged, then develop attitudinal loyalty toward those restaurant brands (Kim et al., 2011).”