Moderating effects of the brand concept on the relationship between brand personality and perceived quality

By Balasubramanian Ramaseshan, Hsiu-Yuan Tsao. 2007

175 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/cb3ee33c33a694527bc3e8903aaf7e788f2ae671

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. S. Sop
2. N. Kozak
3. Linn Viktoria Rampl
4. Dennis Reynolds
5. Rotem Shneor
6. Na Su
7. Soyeon Kim
8. Xinran Y. Lehto

In Organizational Behavior and Human Resource Management

1. S. Sop
2. N. Kozak
3. Linn Viktoria Rampl
4. Rotem Shneor
5. Xinran Y. Lehto
6. Peter Kenning
7. Ramón Fuentes

In Sociology and Political Science

1. S. Sop
2. N. Kozak
3. Linn Viktoria Rampl
4. Rotem Shneor
5. Soyeon Kim
6. Xinran Y. Lehto
7. Peter Kenning
8. Natalia Maehle

Citations in the corpus

• Employer brand trust and affect: linking brand personality to employer brand attractiveness (2014, background): “In their recent review Louis and Lombart (2010) show that brand personality perceptions affect cognitive aspects, such as the perceived brand quality (Ramaseshan and Tsao, 2007), can have relational consequences, such as purchase intentions (Ambroise, 2006) or trust (see also Chaudhuri and Holbrook,”
• Effects of brand personality dimensions on consumers’ perceived self-image congruity and functional congruity with hotel brands (2017, background): “Nevertheless, the most widely accepted idea is that brand personality dimensions matter in persuading consumers to choose a brand and that their role varies in influencing consumer psychology and behavior (Louis and Lombart, 2010; Ramaseshan and Tsao, 2007).”
• Synthesizing the effects of experiential quality, excitement, equity, experiential satisfaction on experiential loyalty for the golf industry: The case of Hainan Island (2016, unknown): “Chen, 2010; Chen & Tsai, 2007; Hutchinson et al., 2009; Kao, Huang, & Wu, 2008; Ramaseshan & Tsao, 2007; Wu & Li, 2014, 2015).”
• Effects of brand personality, self-congruity and functional congruity on hotel brand loyalty (2019, background): “Among those studies, Ramaseshan and Tsao (2007) proved that sophistication dimension of BP is positively related to perceived quality toward a hotel brand.”
• Projected and Perceived Destination Brand Personalities (2013, background): “…customer preference and choice (Sirgy 1982), evoke emotions in consumers (Biel 1993), increase levels of trust and loyalty with the brand (Fournier 1998), influence perceived quality of the brand (Ramaseshan and Tsao 2007), and encourage active processing on the part of the consumer (Biel 1993).”
• On congruence between brand and human personalities (2010, background): “Moreover, support was found for the positive effect of well-established brand personality on perceived quality (Ramaseshan and Hsiu-Yuan, 2007), brand preference, and loyalty (Siguaw and Mattila, 1999).”