Marloes van Asperen
Sociology and Political Science · 2018
A researcher in the Science corpus: 1 paper; trusts 4 researchers and is trusted by 0 researchers here, as inferred from the citation graph.
Subfields
- Sociology and Political Science — 15 citations into it
- Marketing — 9 citations into it
- Communication — 5 citations into it
- Information Systems and Management — 5 citations into it
Whom Marloes van Asperen trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
Papers from Marloes van Asperen's perspective
Ordered by how strongly the researchers Marloes van Asperen trusts endorse each paper. Same corpus, a different order for every researcher.
- Consumer engagement in a virtual brand community: An exploratory analysis
- Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation
- An Experimental Study of the Relationship between Online Engagement and Advertising Effectiveness
- Customer Engagement: Exploring Customer Relationships Beyond Purchase
- Influence of Social Media on Chinese Students’ Choice of an Overseas Study Destination: An Information Adoption Model Perspective
- Involvement, satisfaction, and brand loyalty in a small business services setting
- The Influence of Personality on Active and Passive Use of Social Networking Sites
- How Motivation, Opportunity, and Ability Impact Travelers' Social Media Involvement and Revisit Intention
- From social media to social customer relationship management
- Introducing COBRAs