Influence of Social Media on Chinese Students’ Choice of an Overseas Study Destination: An Information Adoption Model Perspective
By Mengya Shu, N. Scott. 2014
138 citations recorded by the source corpus.
ABSTRACT This study is an experimental investigation of the influence of social media on choosing an overseas study destination. The elaboration likelihood model of communication and persuasion provides a conceptual basis for this study. Data was collected through convenience sampling of Chinese students from three Brisbane tertiary institutions. Participants were provided with one of the four treatments with manipulated stimuli. Results suggest that social media content is an influential factor in determining destination attractiveness, and may, if correctly specified, facilitate high elaboration and generate corresponding positive or negative impressions of the study destination from students.
Subfields: Organizational Behavior and Human Resource Management, Sociology and Political Science
View Paper: https://www.semanticscholar.org/paper/1704746360fc45ee5dd17a48432f8dcce27b01de
How researchers see this paper
The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
In Organizational Behavior and Human Resource Management
In Sociology and Political Science
Citations in the corpus
- Engagement-Based Loyalty: The Effects of Social Media Engagement on Customer Loyalty in the Travel Industry (2018, background): “Nevertheless, there is a lack of research into the effects of social media on consumer behavior and specifically on customer loyalty (Hudson & Thal, 2013; Shu & Scott, 2014).”
- The influence of eWOM in social media on consumers' purchase intentions: An extended approach to information adoption (2016, methodology): “This result was also proved in previous eWOM studies (Cheung et al., 2008, 2009; Shu & Scott, 2014); however, in this study, we add consumers' purchase intentions into the evaluation as a dependent variable.”