From social media to social customer relationship management

By C. Baird, Gautam Parasnis. 2013

694 citations recorded by the source corpus.

Subfields: Communication, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/6e0f63be57cc34a2601fedf9b04c3601060c6820

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Communication

1. Thilo Kunkel
2. Yiran Su
3. Marloes van Asperen
4. P. de Rooij
5. Corné Dijkmans
6. J. Doyle

In Organizational Behavior and Human Resource Management

1. Thilo Kunkel
2. Yiran Su
3. Marloes van Asperen
4. P. de Rooij
5. Corné Dijkmans
6. J. Doyle

In Sociology and Political Science

1. Thilo Kunkel
2. Yiran Su
3. Marloes van Asperen
4. P. de Rooij
5. Corné Dijkmans
6. J. Doyle

Citations in the corpus

• Engagement-Based Loyalty: The Effects of Social Media Engagement on Customer Loyalty in the Travel Industry (2018, methodology): “Given these beneficial effects, many organizations have set up programs to increase customers’ brand engagement (Mangold & Faulds, 2009), focusing on customer value (Baird & Parasnis, 2011).”
• Athlete branding via social media: examining the factors influencing consumer engagement on Instagram (2020, methodology): “Such relationship exploitation strategies are normally based on monetizing consumer relationships (Heller Baird & Parasnis, 2011) and may consist of athletes including hashtags or sponsor products within their posts (Ballouli & Hutchinson, 2010).”