Make my memory: How advertising can change our memories of the past

By Kathryn A. Braun, R. Ellis, Elizabeth F. Loftus. 2002

263 citations recorded by the source corpus.

Subfields: Gender Studies, Literature and Literary Theory, Social Psychology

View Paper: https://www.semanticscholar.org/paper/dc40a3ae982040bc904c764f6a6d067114f1deff

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Citations in the corpus

Eyewitness Memory for People and Events (2003, background): “…have been planted, such as a memory for a medical procedure that had not occurred (Mazzoni & Memon, 2003), or a memory for meeting Bugs Bunny at a Disney resort, which could not have occurred since Bugs is a Warner Bros. character and would not be seen at a Disney property (Braun et al., 2002).”
Exploring the Boundaries of Nostalgic Advertising Effects: A Consideration of Childhood Brand Exposure and Attachment on Consumers’ Responses to Nostalgia-Themed Advertisements (2014, background): “Further, a number of researchers have successfully employed younger (i.e., college-aged student) samples to demonstrate the effects of nostalgia on marketing outcomes (e.g., Baker and Kennedy 1994; Batcho 2007; Chou and Lien 2010; Evans et al. 2010; Holbrook 1993a; Muehling and Sprott 2004; Pascal, ”
I'd like to Teach the World to Sing: Music and Conflict Transformation (2007, background): “Psychologists have shown that it is easy to implant false memories (Braun et al. 2002) and memory, rather than being a vault of facts stored for future retrieval is made in an “interplay between memory, self and culture” (Wang & Brockmeier 2002).”
SPOKES-CHARACTERS : Creating Character Trust and Positive Brand Attitudes (2004, background): “Evidence suggests that organizations realize the power of nostalgia and its favorable impact on consumers and brand relationships (Braun, Ellis, and Loftus 2002; Poniewozik 2002; Thompson 1999a).”
Planting misinformation in the human mind: a 30-year investigation of the malleability of memory. (2005, background): “Fake advertisements showing Bugs Bunny at a Disney resort, used to plant false beliefs in Braun et al. (2002) and Braun-LaTour et al. (2004) .”
Our changeable memories: legal and practical implications (2003, background): “Later, 16% of these subjects said that they remembered meeting and shaking hands with Bugs Bunn”
Memories of Things Unseen (2004, background): “After evaluating this ad, or a control ad, subjects were asked about their own childhood experiences at Disneyland ( Braun, Ellis, & Loftus, 2002 ).”