Toward a Personology of the Consumer

By H. Baumgartner. 2002

304 citations recorded by the source corpus.

View Paper: https://www.semanticscholar.org/paper/93bc26353231fe5b935783151ae2a16acbe902a2

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Citations in the corpus

Personal Goals and Their Role in Consumer Behavior: The Case of Compulsive Buying (2004, background): “If we are to address how extrinsic goals and behaviors affect the pursuit of meaning and happiness, as advocated by Baumgartner (2002), then furtherresearch on the relationship between personal goals and consumer behavior is merited.”
I, me, and mine—how products become consumers' extended selves (2006, background): “It is more appropriate to call this view 'self-image,' as it indeed is called in some literature (Sirgy, 1982; Morgan, 1993; Baumgartner, 2002).”
Hedonic Tendencies and the Online Consumer: An Investigation of the Online Shopping Process (2011, background): “Some scholars hypothesized about the positive relationships between hedonic motivation and exploratory behavior or impulsive buying in either offline or online shopping contexts (Holbrook and Hirschman 1982; Baumgartner, 2002; Zhou, Dai, and Zhang 2007).”
Brand Consumption and Narrative of the Self (2010, background): “Researchers use narratives to investigate the role of consumption in the construction of the self (Baumgartner, 2002; Escalas & Bettman, 2000).”
Brands as Relationship Partners: Warmth, Competence, and In-Between (2012, unknown): “Time and again, consumer research supports the importance of understanding the consumer's personality, motives and intentions if we are to understand their interactions with a brand (Baumgartner, 2002; Swaminathan et al., 2009).”
An Examination of the Relationships Between Materialism, Conspicuous Consumption, Impulse Buying, and Brand Loyalty (2012, background): “The process is believed to be hedonic and more strongly associated with feelings and psychosocial motivations rather than thinking and related functional motivations (Baumgartner 2002; Sharma, Sivakumaran, and Marshall 2010).”
The personalization privacy paradox: An exploratory study of decision making process for location-aware marketing (2011, methodology): “Drawing on Baumgartner's [6] typology of purchase intentions, we further analyzed the purchase intention for those subjects who indicated their purchase intentions in this study (i.”
A consumer perspective of E-service quality (2005, background): “However, understanding the individual and their role as a consumer is a potential key issue in the study of consumer behavior [ 10 ].”