An integrated model of customer-brand engagement: Drivers and consequences

By Cassandra France, B. Merrilees, Dale Miller. 2016

252 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/54b29c44e197d3d445dcf1e4c0cba3625714b5e9

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Nripendra P. Rana
2. Ali Abdallah Alalwan
3. K. Naumann
4. Abdullah Mohammed Baabdullah
5. J. Bowden
6. Ashish Gupta
7. Raed Salah Algharabat
8. Mark Gabbott

In Organizational Behavior and Human Resource Management

1. Ali Abdallah Alalwan
2. Nripendra P. Rana
3. Abdullah Mohammed Baabdullah
4. Raed Salah Algharabat
5. K. Naumann
6. J. Bowden
7. Ashish Gupta
8. Mark Gabbott

In Sociology and Political Science

1. Ali Abdallah Alalwan
2. Nripendra P. Rana
3. Abdullah Mohammed Baabdullah
4. Raed Salah Algharabat
5. K. Naumann
6. J. Bowden
7. Ashish Gupta
8. Mark Gabbott

Citations in the corpus

• Investigating the antecedents of customer brand engagement and consumer-based brand equity in social media (2020, background): “, 2016), and selfexpressive brands (Algharabat, 2017; France et al., 2016) to examine the influence of CBE antecedents on CBE dimensions (Hollebeek et al.”
• Expanding customer engagement: the role of negative engagement, dual valences and contexts (2020, background): “Several outcomes of CE have also been proposed, including trust, loyalty, satisfaction, self-brand connections, affective commitment, brand value (Brodie et al., 2011; Pansari and Kumar, 2017; Maslowska et al., 2016; France et al., 2016).”