Brand Consumption and Narrative of the Self

By S. Schembri, B. Merrilees, S. Kristiansen. 2010

239 citations recorded by the source corpus.

Subfields: Gender Studies, Marketing, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/c20004a57992ddbe43228a69df319f2b860bd563

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Michel Laroche
2. Marie-Odile Richard
3. Mohammad Reza Habibi
4. Ramesh Sankaranarayanan
5. Graeme McLean
6. Kofi Osei-Frimpong
7. Jitender Kumar
8. Chao-Chin Huang

In Strategy and Management

1. Michel Laroche
2. Mohammad Reza Habibi

Citations in the corpus

• The effects of social media based brand communities on brand community markers, value creation practices, brand trust and brand loyalty (2012, background): “Schembri, Merrilees, and Kristiansen (2010) show that identification of this type of inter-relationships is aspirational since consumers want self-association with signs which are desirable to them.”