Nontarget Markets and Viewer Distinctiveness: The Impact of Target Marketing on Advertising Attitudes

By Jennifer L. Aaker, Anne M. Brumbaugh, S. Grier. 2000

328 citations recorded by the source corpus.

Subfields: Literature and Literary Theory, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/61ba7570edeeb33614fa917841511617c7302908

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Literature and Literary Theory

1. Rohit Deshpandé
2. Cait Lamberton
3. S. Grier

In Marketing

1. Rohit Deshpandé
2. Cait Lamberton
3. R. Naylor
4. Patricia M. West
5. S. Grier
6. Americus Reed
7. Nick Hajli
8. Frederic Brunel

In Sociology and Political Science

1. Rohit Deshpandé
2. Cait Lamberton
3. S. Grier
4. Americus Reed
5. Nick Hajli
6. Frederic Brunel
7. Brian C. Tietje
8. A. Greenwald

Citations in the corpus

• Social Dimensions of Consumer Distinctiveness: The Influence of Social Status on Group Identity and Advertising Persuasion (2001, methodology): “We replicated prior consumer research using numeric minority status as a measure of distinctiveness (Aaker, Brumbaugh, and Grier 2000; Deshpandé and Stayman 1994).”
• Beyond the “Like” Button: The Impact of Mere Virtual Presence on Brand Evaluations and Purchase Intentions in Social Media Settings (2012, background): “Work on non–target market effects also suggests that seeing dissimilar individuals can lead consumers to infer low levels of commonality (Aaker et al. 2000).”