Elena Delgado

Marketing · 2009

A researcher in the Science corpus: 1 paper; trusts 5 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 9 citations into it
• Management Science and Operations Research — 5 citations into it

Whom Elena Delgado trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Pierre Chandon

Papers from Elena Delgado's perspective

Ordered by how strongly the researchers Elena Delgado trusts endorse each paper. Same corpus, a different order for every researcher.

1. A Benefit Congruency Framework of Sales Promotion Effectiveness
2. Effects of pricing and promotion on consumer perceptions: it depends on how you frame it
3. Reexamining Latitude of Price Acceptability and Price Thresholds: Predicting Basic Consumer Reaction to Price
4. Pursuing the Value-Conscious Consumer: Store Brands versus National Brand Promotions
5. Situational price sensitivity: the role of consumption occasion, social context and income
6. Coupons in context: discounting prices or decreasing profits?
7. Pizzas: p or Square? Psychophysical Biases in Area Comparisons
8. Subjective Knowledge, Search Locations, and Consumer Choice
9. Self-Control for the Righteous: Toward a Theory of Precommitment to Indulgence
10. 'Bottoms Up!' The Influence of Elongation on Pouring and Consumption Volume

Their papers

• The moderating role of price consciousness on the effectiveness of price discounts and premium promotions (2009) — 112 citations