Reexamining Latitude of Price Acceptability and Price Thresholds: Predicting Basic Consumer Reaction to Price

By Chezy Ofir. 2004

111 citations recorded by the source corpus.

Subfields: Management Science and Operations Research, Marketing

View Paper: https://www.semanticscholar.org/paper/84e9a89c9f941953e8631f70990beec979313ae9

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Management Science and Operations Research

1. Elena Delgado
2. Bart de Langhe
3. Mariola Palazon

In Marketing

1. Elena Delgado
2. Philip M. Fernbach
3. Bart de Langhe
4. Donald R. Lichtenstein
5. Mariola Palazon

Citations in the corpus

• The moderating role of price consciousness on the effectiveness of price discounts and premium promotions (2009, background): “) is also supported by the price acceptability function proposed by Ofir (2004)”
• Navigating by the Stars: Investigating the Actual and Perceived Validity of Online User Ratings (2016, background): “…about the strength of the price–quality relationship tend to be inflated (Broniarczyk and Alba 1994; de Langhe et al. 2014; Gerstner 1985; Kardes et al. 2004; Lichtenstein and Burton 1989), which leads to overspending and consumer dissatisfaction (Lichtenstein, Bloch, and Black 1988; Ofir 2004).”