Multichannel retailing: A case study of early experiences

By Ruby Roy Dholakia, Miao Zhao, Nikhilesh Dholakia. 2005

255 citations recorded by the source corpus.

Subfields: Marketing, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/57f05456d98d6ec490e91b67c91729c130dc8b84

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Tarun Kushwaha
2. P. Farris
3. Thomas J. Steenburgh
4. Marta Blázquez
5. Sonja Gensler
6. Jie Zhang
7. Peter C. Verhoef
8. Katherine N. Lemon

In Strategy and Management

1. Marta Blázquez
2. Sonja Gensler
3. Peter C. Verhoef

Citations in the corpus

• Fashion Shopping in Multichannel Retail: The Role of Technology in Enhancing the Customer Experience (2014, background): “In addition, multichannel consumers consider their shopping experience holistically [31] and look for an integrated [77] and consistent experience between channels [58].”
• Crafting Integrated Multichannel Retailing Strategies (2010, background): “The article in this special issue by Dholakia et al. (2010) provides in-depth discussions on how to further our understanding of changing consumer behaviors.”
• Understanding consumers’ multichannel choices across the different stages of the buying process (2012, background): “Dholakia et al. (2005) and Thomas and Sullivan (2005) use customer transaction databases and consider whether a consumer has used a channel on the previous occasion.”