Strategies for Two Sided Markets

By Thomas R. Eisenmann, Geoffrey G. Parker, Marshall W. Van Alstyne. 2006

1,718 citations recorded by the source corpus.

View Paper: https://www.semanticscholar.org/paper/ab88af98419d570178e834e277c846012b940079

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

Citations in the corpus

Distributed Tuning of Boundary Resources: The Case of Apple's iOS Service System (2015, background): “Scholars adopting this integrative perspective characterize service systems enabled by digital technology as: multisided markets (Eisenman et al. 2006; Parker and Van Alstyne 2005), platforms (Baldwin and Woodard 2009; Boudreau 2010; Gawer 2009; Tiwana et al.”
Value Creation through Novel Resource Configurations in a Digitally Enabled World (2017, background): “Prototype C illustrates the resource con ﬁ guration in a ﬁ rm-enabled two-sided market, which has been increasingly adopted by ﬁ rms in the digital age (Eisenmann, Parker, & Van Alstyne, 2006; Rysman, 2009).”
A conceptualized investment model of crowdfunding (2013, background): “In order to perform properly, they must operate under a platform which brings groups of users together (Eisenmann, Parker, and Alstyne 2006).”
Incumbent Performance in the Face of a Radical Innovation: Towards a Framework for Incumbent Challenger Dynamics (2012, unknown): “as video games (Eisenmann et al., 2006; Rochet and Tirole, 2003).”
Platform Rules: Multi-Sided Platforms as Regulators (2008, unknown): “For this reason, the thrust of prior work has been on the question of how to get the different sides around an MSP “on board” in large numbers, while setting-up a pricing model that maximizes platform profits (e.g. Caillaud and Jullien 2003; Parker and Van Alstyne 2005; Rochet and Tirole 2005; Armst”
The Future of Work in the ‘Sharing Economy’. Market Efficiency and Equitable Opportunities or Unfair Precarisation? (2016, unknown): “On the other hand, Parker & Van Alstyne (Parker & Van Alstyne, 2000; Parker & Alstyne, 2005) were converging on ‘two-sidedness’ coming from network and information theory, and with Eisenmann were the first to talk about two-sided ‘strategies’ rather than ‘markets’ (Eisenmann et al., 2006).”
Global platforms and ecosystems: Implications for international business theories (2019, background): “Both same-side and cross-side network effects can give signiﬁcant market advantage to an early entrant or incumbent (through a self-reinforcing cycle) that in turn could lead to a ‘‘winner-take-all’’ outcome (Eisenmann et al., 2006).”