Positive and negative behaviours resulting from brand attachment: The moderating effects of attachment styles

By Arnold Japutra, Y. Ekinci, Lyndon Simkin. 2018

143 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Social Psychology

View Paper: https://www.semanticscholar.org/paper/261a3a252fab2f2356e3f881eaeca17f53e168cb