Exploring brand attachment, its determinants and outcomes
By Arnold Japutra, Y. Ekinci, Lyndon Simkin. 2014
173 citations recorded by the source corpus.
Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science
View Paper: https://www.semanticscholar.org/paper/a17bd66760345ca63a8f7ada2af5e77615f0d68b
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In Marketing
In Organizational Behavior and Human Resource Management
In Sociology and Political Science
Citations in the corpus
- The role of self-determination theory in marketing science: An integrative review and agenda for research (2019, unknown): “…within the marketing literature broadly predicted consumer behaviour by linking extrinsic motives such as an excellent price, quality, durability, and packaging (Grisaffe & Nguyen, 2011; Japutra, Ekinci, & Simkin, 2014; Levy & Hino, 2016; Vlachos, Theotokis, Pramatari, & Vrechopoulos, 2010).”
- Brand Trust and Brand Loyalty: A Moderation and Mediation Perspective (2019, background): “(2006) while items for brand loyalty were derived from Nam and Ekinci [61].”