The long‐term effects of sales promotions on brand attitude across monetary and non‐monetary promotions

By Youjae Yi, J. Yoo. 2011

123 citations recorded by the source corpus.

Subfields: General Decision Sciences, Marketing

View Paper: https://www.semanticscholar.org/paper/a1a900f82ae9ecbc9b9facebb4d39b21bca1f060

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In Marketing

1. Priyanka Verma

Citations in the corpus

• Impact of sales Promotion's benefits on perceived value: Does product category moderate the results? (2020, background): “In the long-run perspective, non-monetary promotions are considered more favorable compared to monetary promotions (Yi and Yoo, 2011).”