The effects of sales promotion strategy, product appeal and consumer traits on reminder impulse buying behaviour

By Shuling Liao, Yung-Cheng Shen, Chia-Hsien Chu. 2009

174 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/a649585310ad84d1b07153d75558f5485ddcd482

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Anshul Verma
2. Mohamad Saad
3. Priyanka Verma
4. Madiha Metawie
5. A. Badgaiyan
6. Tamar Bowes
7. Elmira Djafarova

In Organizational Behavior and Human Resource Management

1. Somesh Kumar Sinha
2. Anshul Verma
3. Mohamad Saad
4. Priyanka Verma
5. Madiha Metawie
6. A. Badgaiyan

Citations in the corpus

• Does urge to buy impulsively differ from impulsive buying behaviour? Assessing the impact of situational factors (2015, background): “The basic underlying reason for this could be the fact that consumers may find family members more concerned with economic issues and may thus consider impulsive purchasing as undesirable (Luo, 2005). However, the counterview as also highlighted in the findings of Lin and Chen (2012) suggests that i”
• Store Environment, Personality Factors and Impulse Buying Behavior in Egypt: The Mediating Roles of Shop Enjoyment and Impulse Buying Tendencies (2015, background): “The impulsivity trait demonstrates that a general characteristic of impulsivity may lead to acting impulsively in a specific consumption context [37].”
• Impact of sales Promotion's benefits on perceived value: Does product category moderate the results? (2020, background): “Previous studies have explored the various dimensions (Table No-01) related to sales promotion and their effectiveness in context of hedonic and utilitarian product type (Das et al., 2018; Eisenbeiss et al., 2015; Kivetz and Zheng, 2017; Liao et al., 2009; Luong and Slegh, 2014).”