G. Varshneya
Marketing · 2017–2019
A researcher in the Science corpus: 4 papers; trusts 9 researchers and is trusted by 1 researcher here, as inferred from the citation graph.
Subfields
- Marketing — 81 citations into it; #5,669 of 6,289 by trust here, #3,394 by citations
- Organizational Behavior and Human Resource Management — 41 citations into it
- Social Psychology — 18 citations into it; #14,167 of 15,694 by trust here, #14,665 by citations
- Applied Psychology — 10 citations into it
Whom G. Varshneya trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
- Gopal Das
- Joseph F. Hair
- J. Chébat
- Sevgin A. Eroglu
- Barbara M. Byrne
- C. Mathwick
- Sandra Maria Correia Loureiro
- Haemoon Oh
- Raquel Sánchez-Fernández
Who trusts G. Varshneya overall
Papers from G. Varshneya's perspective
Ordered by how strongly the researchers G. Varshneya trusts endorse each paper. Same corpus, a different order for every researcher.
- Experiential value: Conceptualization, measurement and application in the catalog and Internet shopping environment.
- Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies
- Accounting for common method variance in cross-sectional research designs. (Journal of Applied Psychology)
- Atmospheric qualities of online retailing: A conceptual model and implications
- Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers
- Mall atmospherics: the interaction effects of the mall environment on shopping behavior
- Measuring Experience Economy Concepts: Tourism Applications
- Impact of ambient odors on mall shoppers' emotions, cognition, and spending: A test of competitive causal theories
- Les passions de l'ame: on obsessive and harmonious passion. (Journal of Personality and Social Psychology)
- Effects of brand love, personality and image on word of mouth: The case of fashion brands among young consumers
Their papers
- Does brand experience translate into brand commitment?: A mediated-moderation model of brand passion and perceived brand ethicality (2019) — 190 citations
- Consumer emotions: Determinants and outcomes in a shopping mall (2017) — 125 citations
- Experiential value: Multi-item scale development and validation (2017) — 130 citations
- Impact of Social Influence and Green Consumption Values on Purchase Intention of Organic Clothing: A Study on Collectivist Developing Economy (2017) — 193 citations