Experiential value: Multi-item scale development and validation
By G. Varshneya, Gopal Das. 2017
130 citations recorded by the source corpus.
Subfields: Marketing, Organizational Behavior and Human Resource Management
View Paper: https://www.semanticscholar.org/paper/6adb4c05bf440aa9410f501d52c72b11d97787cc
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In Marketing
In Organizational Behavior and Human Resource Management
Citations in the corpus
- Consumer emotions: Determinants and outcomes in a shopping mall (2017, background): “Over the years, researchers have given much attention to retail store atmospherics (e.g., Herrmann et al., 2013; Grewal et al., 2014; Foster and McLelland, 2015; Varshneya and Das, 2017).”