A Neural Predictor of Cultural Popularity

By Gregory S. Berns, Sara Moore. 2012

267 citations recorded by the source corpus.

Subfields: Cognitive Neuroscience, Experimental and Cognitive Psychology

View Paper: https://www.semanticscholar.org/paper/742e33530a6db9bce9bdd9469b397308cd5f5be1

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In Cognitive Neuroscience

In Experimental and Cognitive Psychology

Citations in the corpus

The neuropsychology of consumer behavior and marketing (2018, methodology): “For example, Falk, Berkman, and Lieberman (2012) used medial prefrontal cortex activity to forecast advertisement call volume, and Berns and Moore (2012) used nucleus accumbens activation to forecast aggregate song downloads.”
Neuroimaging Techniques in Advertising Research: Main Applications, Development, and Brain Regions and Processes (2021, background): “Neuromarketing: the hope and hype of neuroimaging in business Ariely and Berns [27] Berns and Moore [29] 13”
Branding the brain: A critical review and outlook (2012, background): “Another example is a recent study by Berns and Moore (2012) that used a small group of subjects' neural responses to music to predict subsequent market level impact in form of commercial success of the songs (using sales data for a period of three years after the experiment).”
Cultural Industries: Product–Market Characteristics, Management Challenges and Industry Dynamics (2015, unknown): “This view is supported by the ability of the neural responses of individuals to predict future sales of music (Berns and Moore 2012) and consumers reporting relatively stable genre preferences over time (Mulder et al. 2010).”
Brain Responses to Movie Trailers Predict Individual Preferences for Movies and Their Population-Wide Commercial Success (2015, methodology): “…the medial frontal cortex (Mantini et al. 2007; Marco-Pallares et al. 2008), a key hub in the neural reward system that has been strongly implicated in reward evaluation and choice in previous studies (Berns and Moore 2012; Falk, Berkman, and Lieberman 2011; Falk et al. 2011; Knutson et al. 2007).”
Neuromarketing and consumer neuroscience: current understanding and the way forward (2015, background): “2012), brand preferences (Venkatraman et al. 2012; Berns and Moore 2012; Yilmaz et al. 2014), pricing (Plassmann et al.”